See life through a new lens

Stop drifting.
Start steering.

Most people don't fail at change because they lack willpower. They fail because they're fighting who they are instead of becoming who they want to be.

Change that actually lasts

Most self-improvement tools treat you like a machine to be optimized. LENS takes a different approach: you're a person becoming someone new. That shift changes everything.

Inspired by Dan Koe's work on identity-based change.

01

Identity over behavior

Habits fail because they focus on what you do, not who you are. LENS starts with a simple question: Who do you want to become? Then builds daily actions around that vision. When your identity shifts, the behaviors follow naturally.

02

Two moves, not twenty

You don't need a complicated system. You don't need to track seventeen habits or optimize your morning routine. Each day, you choose two small actions that align with your direction. That's it. Simplicity is the strategy.

03

Drift is data, not failure

When you drift off course, LENS doesn't shame you. It doesn't show red X marks or broken streaks. It asks what happened and helps you course correct. Most drift is self-protection. Understanding it is the first step to changing it.

Your daily practice

Set your direction

Define who you want to become in one clear sentence. This becomes your compass for every decision.

"I am someone who builds wealth through focused execution."

Choose two moves

Each morning, pick two small actions that move you toward your direction. Not goals. Not habits. Just two moves.

Review Q1 budget for 15 minutes. Complete one sales call.

Course correct

When you drift, log it in seconds. No judgment. Over time, patterns emerge that reveal what's really going on.

Scrolled instead of starting. Felt overwhelmed by inbox.

Review and adjust

A brief evening reflection helps you see what's working. Weekly reviews reveal the bigger picture.

The goal is not to be perfect. The goal is to be honest about who you're becoming.

Ready to start steering?

LENS is a quiet companion for intentional living. No notifications nagging you. No streaks to maintain. Just clarity when you need it.

Download for iOS